Privacy Week 2026: Reclaiming Your Digital Footprint with California's DROP Program
Privacy Week 2026 ( January 26 to January 30, 2026 ) is officially here! In an age where our data is the primary currency of the digital economy, understanding how to protect your personal information has never been more vital. This year’s campaign is headlined by a major milestone in consumer rights: the California Delete Request and Opt-Out Platform (DROP) . For the first time, California residents have a centralized "one-stop shop" to force data brokers to delete their personal information. The Invisible Footprint: Why Deletion Matters Our digital footprints are often larger than we realize. Data brokers—companies you’ve likely never interacted with—scrape websites and purchase records to build massive profiles on you. These dossiers can include everything from your search history to sensitive location and health data. The California DROP Program: Official 2026 Timeline The California Privacy Protection Agency (CPPA) has officially launched the DROP tool at . If you ar...